The Chartered Institute of Marketing, the world’s largest organisation for professional marketers operates a number of Marketing Interest Groups (MIGs) focused around particular industry sectors. Andy Earnshaw has been invited by The Chartered Institute of Marketing (CIM) to establish a new MIG to cater for technology marketers.
The aim of this new MIG is fairly straight forward; to provide a platform for people involved in marketing technology to share best practice, learn and network.
Andy has kindly asked me to support him in the creation and management of the MIG. To aid logistics, reduce the travel burden for participants, and to allow people to build local networks we have decided to split the MIG into North and South chapters. Andy will lead the Northern chapter, and I will lead the Southern chapter.
My initial idea for the inaugural Southern event is a relaxed informal gathering in London featuring a couple of guest speakers to share real life experiences and insights. No powerpoint – just interesting conversation and great networking.
Of course like any good marketer, I want to ensure the format works for the intended audience, so nothing is precious or set in stone. Please let me know what you want from the MIG. It goes without saying that any offers of help will be gratefully received! Be that sponsors, venues, speakers, etc.
In terms of timings, the plan looks like this. Andy and I will finalise our initial thoughts by early July, with the aim of running the first events in October.
So if you are a marketing practitioner in the technology field or just have a personal interest in marketing tech, then you are more than welcome to join us. To receive official CIM recognition, the MIG needs to attract at least 50 registered CIM members, so please help us to spread the word. However please note you do not have to be a CIM member to come along.
You can start to engage and make suggestions by joining our Technology MIG Linked In Group.
I look forward to meeting you soon!
CIM, Event, Marketing, Technology MIG
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Just blogged this: Calling All Technology Marketers: [link to post] please RT and share #marketing #cim #tech #technology
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RT @jamesparton: Just blogged this: Calling All Technology Marketers: [link to post] please RT and share #marketing #cim #tech #techno
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Just blogged this: Calling All Technology Marketers: [link to post] pls RT and share #marketing #cim #tech #technology
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Sounds a great project. I’m a CIM member and would be happy to help. Look forward to more details on your event.
Hi Dave, thanks for the support – DM me on Twitter or send me your email so I can follow up the offer of help
Will certainly join the group and would definitely wish to attend the inaugural meeting. Also an offer of any help I can provide (Southern Region).
Hi Neil, thanks for the support – DM me on Twitter or send me your email so I can follow up the offer of help
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RT @jamesparton Just blogged this: Calling All Technology Marketers: [link to post]
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